What it is:

Anua Peach 70% Niacin Serum is a glow-boosting Korean skincare serum designed to hydrate, brighten, and smooth the look of dull, uneven skin. Formulated with 70.2% peach fruit extract, this lightweight serum delivers a fresh, dewy layer of moisture while helping the complexion appear softer, clearer, and more luminous. Its silky texture absorbs easily into the skin without heaviness or stickiness, making it ideal for both day and night routines. Created for shoppers seeking radiant, healthy-looking skin, this serum blends hydration and tone-enhancing care in a refined formula that fits effortlessly into a modern Korean skincare routine.

Who it’s for

This serum is ideal for anyone concerned with dullness, uneven tone, dehydration, or rough texture. It is especially well suited to those looking for a brightening Korean serum that gives skin a smooth, fresh, glass-skin look without feeling greasy. It also appeals to shoppers who want a more radiant complexion while keeping the skin comfortably hydrated and balanced. Because the formula is alcohol-free yet contains fragrance, it may be best suited to users who enjoy sensorial skincare and are not highly fragrance-sensitive.

Why it’s special

What makes this serum special is the way it combines juicy hydration with visible radiance care. It helps skin look plumper, clearer, and more even while leaving behind a soft, luminous finish that feels elegant rather than heavy. The formula is designed to give the complexion a fresher, smoother, more polished appearance, making it an excellent choice for anyone who wants skincare that feels both effective and indulgent. It brings together the glow-focused appeal of Korean beauty with a premium, everyday-wear texture that layers beautifully under moisturizer and makeup.

Ingredients that make the difference 

Prunus Persica (Peach) Fruit Extract (70.2%)
A fruit extract-rich base that helps deliver fresh hydration and supports a softer, smoother, more radiant-looking complexion.

Niacinamide
Supports brighter, more even-looking skin while helping refine the appearance of texture and improve overall clarity.

Alpha-Arbutin
A tone-evening ingredient that helps improve the look of discoloration and supports a clearer, more luminous complexion.

Who can use it?

Anua Peach 70% Niacin Serum is suitable for most skin types, including normal, dry, combination, and oily skin. It is especially beneficial for those dealing with dullness, dehydration, and uneven-looking tone who want a lightweight brightening serum with a fresh, dewy finish. The formula also includes hydrating and barrier-supportive ingredients such as sodium hyaluronate, panthenol, and ceramide NP, which help keep skin feeling comfortable. Because it contains fragrance, those with very sensitive or fragrance-reactive skin may prefer to patch test before regular use.